Turkey Still A Good Value
This is defiantly turkey’s time of year to shine. Joel Brandenburger, president of the National Turkey Federation explains that there’s a plentiful supply, and still bargains to be had:
“The supplies are in really good shape and consumers will be able to find just about any type of product they want. And shoppers with a sharp eye will be able to find some great bargains.”
The news of the past few months has been higher feed prices for all food animals, turkeys included, but Brandenburger says while retail prices for the thanksgiving bird may be higher, they’re still quite affordable:
“Feed costs have gone up and it is becoming increasingly expensive for our members to feed their turkeys. I think at some point as we move into 2013 it will be reflected in the consumer prices.”
Brandenburger explains the psychology behind grocery outlets selling birds for less than they paid for them:
“You can find a lot of places where the turkeys are priced well below what the supermarket paid for them. Some will even give away free turkeys. They like to feature the turkey as a draw to bring shoppers in to do all of their holiday purchasing.”
North Carolina is the nation’s second largest producer of turkeys behind Minnesota, followed by Arkansas in the third position.
Joel Brandenburger, president of the National Turkey Federation in Washington, DC.