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Relating to a Public That Doesn’t Relate with Agriculture

Society is changing, and the connection back to the farm is declining. Agriculture is facing the challenge of relating to a public that doesn’t relate with agriculture. Wes Jamison, Professor of Public Relations at Palm Beach Atlantic University, says it anti-ag groups, specifically anti-animal agriculture groups, are very successful in their mission…

“Well, they understand the language of the consumer.  They understand how to create and craft a message that speaks in that language, and approaches in terms the consumer can understand and then react to.  And they repeat those over and over and pretty soon people begin to listen.

“And in conjunction with that message they make it very easy to comply.  They say ‘feel guilty about what you’re doing, but don’t change, just help us help the animals.’”

NAFTA Withdrawal Threat Already Affecting U.S. Trade

Even though the Trump Administration hasn’t followed through on a potential threat to withdraw from the North American Free Trade Agreement, the possibility is already affecting the U.S. Grain Trade. The fifth round of talks wrapped up recently in Mexico, with all sides promising to get the deal done “as soon as possible.” Tom Sleight, president of the U.S. Grains Council says U.S. competitors are already starting to increase their trade to current U.S. trading partners. “The U.S. is no longer seen as a reliable supplier, which is really alarming to us in terms of the investment we’ve put into making our economies and businesses intertwine over the last 35 years”.

Crawford Renews Calls to Open Ag Trade with Cuba

Arkansas Representative Rick Crawford is renewing his call to open agricultural trade with Cuba. The Republican says his proposal is an alternative to repealing the Cuban trade embargo, allowing the U.S. to tap into Cuba’s $2 billion agricultural market, according to Politico. Crawford first proposed the bill in January that would cut back restrictions on U.S. financing for agriculture exports, allowing Cubans to purchase U.S. products with credit. Current law allows U.S. producers to legally export agricultural products, but they must be paid in cash and cannot offer credit.'

A native of the Texas Panhandle, Rhonda was born and raised on a cotton farm where she saw cotton farming evolve from ditch irrigation to center pivot irrigation and harvest trailers to modules. After graduating from Texas Tech University, she got her start in radio with KGNC News Talk 710 in Amarillo, Texas.