NCDA Wraps Up Flavors of Carolina for 2014
Earlier this week, the North Carolina Department of Agriculture hosted their second Flavors of Carolina Food Show for the year in charlotte. The first show was earlier this month in Raleigh. Southern Farm Network’s Bob Midles spent some time with show organizer, Myrtle Early, Marketing Specialist with NCDA. Early explains how they selected Raleigh and Charlotte:
“We choose the city based on who the buyers are in that area. Raleigh doesn’t have a home base for a major retailer but it’s more of a food service market. We do have grocery chains that come but it’s more of a food service show for the likes of Cisco, restaurants and gourmet stores.
In Charlotte, it is the mecca of retailers; with Harris Teeter, Lowes Foods, Food Lion.
It’s a primary place for them to come and look for NC products. The show has a great reputation and we have been doing the show 30 years. The retailers know that they will be finding a lot of unique items.
For consumers, if they know a product that they have tried and its not in your store, they need to ask the store or the grocer for that. Ask for more NC products.
A lot of times the consumer shows are a great way to build that customer base.”
The Flavors of Carolina shows aren’t open to the public, they are strictly invitation only to food buyers. But, most of the vendors are at the Got to be NC Festival at the State Fairgrounds in Raleigh in May.