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Crisis Text Alert System Available for Pork Producers


The Pork Checkoff has created a text-alert system for pork producers. Pork Checkoff assistant vice president of communications Cindy Cunningham says this system notifies pig farmers when a foreign animal disease or major crisis in the U.S. pork industry…

“That text alert system is much like the school systems use to notify of bad weather or if there’s a situation at the school.  It is a text that pork producers who have signed up for this service will receive on their phone. This text isn’t going to be communicating information about the Pork Checkoff or anything like that, it’s going to be used solely in the purpose of a red-level crisis, so a foreign animal disease or serious crisis in the pork industry.

“The purpose of notifying pork producers via text of a situation in the pork industry is so that they can understand what the situation is, and know what immediate actions to take on their farms to be prepared and deal with the situation and hopefully not have to deal with the situation specifically on their farm.”

It is easy to enroll in the Pork Checkoff’s text alert system…

“To sign up for the Pork Crisis Alert Texting Service, all you have to do is simply dial 9-7-2-9-6 and it will walk you through the steps of signing up for the text service.  We would encourage all pork producers or anyone related to the pork industry to sign up for the Pork Crisis Alert Texting Service.  This service is free of charge, text fees may apply if that’s part of your plan.  But, the important part is knowing when something is happening in the pork industry and knowing what actions you need to take on your farm.”

This system is test twice per year to ensure that it is functional and so everyone is used to seeing it on their phone. However, the goal is to not need this service, but have it in place for emergency purposes.'

A native of the Texas Panhandle, Rhonda was born and raised on a cotton farm where she saw cotton farming evolve from ditch irrigation to center pivot irrigation and harvest trailers to modules. After graduating from Texas Tech University, she got her start in radio with KGNC News Talk 710 in Amarillo, Texas.