YOUR TRUSTED AGRICULTURE SOURCE IN THE CAROLINAS SINCE 1974

FOOD–What Super Bowl Parties are Really About!

The Super Bowl is this Sunday and will be watched by approximately 113 million people. Food is a big part of Super Bowl parties, and Frito-Lay’s Super Bowl Snack Index has some interesting food trends.

Seventy percent of experienced hosts begin gearing up by planning meals, and 51 percent start preparations at least a week early. Three in five guests admit the promise of top-notch food is the deciding factor in which Super Bowl party they attend. It’s particularly true in 77 percent of the under-40 crowd. Potlucks prevail as the preferred party format at 67 percent, highlighting the popularity of collaborative celebrations over host-provided fare.

Salsa (27 percent), French Onion (21 percent), and Queso (20 percent) are the top three dips. While salsa steals the spotlight among Gen Z, Millennials, and Gen X dippers, Baby Boomers prefer French Onion. Thirty-five percent of consumers integrate their favorite snacks into their meals.