USFRA Continues to Bridge the Gap Between Farmers & Consumers
The United States Farmers and Ranchers Alliance was formed to bridge the gap between consumers and farmers. Lisa Lunz, corn and soybean producer and Board member for the USFRA visits with Southern Farm Network’s Bob Midles about some of the avenues they’re using to close that gap:
“The mission of the USFRA is to talk about where food comes from and modern agriculture practices. One of the things they use are the Food Dialogues. There have been several national and regional events. Its an opportunity for a panel to talk about where food comes from and also the issues like bio technology, antibiotics, hormones, pesticides- those seem to be the hot buttons. Its where consumers have most of their questions. As producers we need to have these conversations. A lot of consumers just want to be reassured that the products they are buying are safe and healthy. The health issue always seems always seems to come up.
I think there will be more Food Dialogues because these conversations are so important.
We also have a Hollywood director who has been working on a documentary about the next generation of farmers. It’s a work in progress and will debut in March. There is a trailer at www.farmlandfilm.com and it talks about agriculture as a business and the risks involved. Farming tends to be generational, now we have 3-4 generations removed from the farm.
We’ve seen a change in the industry opening up their doors and becoming more transparent. As an industry we know that is what the consumer wants and its important to talk about both sides of an issue.”
USFRA Board Member Lisa Lunz.