The Economic Perspective: “Generation Z Goes to the Mall”

This is Mary Walden with economist MW, welcoming you to the economic perspective.  Today’s program looks at Generation Z going to the mall. Mike, Generation Z includes those individuals born in this century.  They have grown up with information technology, and they use this technology in all aspects of their lives.  For shopping, does this mean Gen Z avoids malls and shopping centers?

  1. Actually, no
  2. A recent survey showed Gen Z individuals like in-person shopping
  3. But they first use their technology to determine what they want and where to go
  4. Also, once at a mall or store, they want more than shopping – they want it to be an experience and to be entertained
  5. Retailers are responding, but linking their items for sale at physical stores to on-line advertising
  6. Also are installing entertainment corners in stores, like restaurants or lounges
  7. This may be the shopping of the future
  8. I’m MW

Mary:  And I’m Mary Walden for the Economic Perspective, an NC State Extension program from the Department of Agricultural and Resource Economics.