SCDA Marketing Campaigns

The Department of Agriculture is always thinking of new ways to promote and market the crops that South Carolina growers produce.  This year, SC Ag Commissioner, Hugh Weathers says the Certified SC Grown and SC Pork Board are partnering with Darlington Raceway to promote the state’s pork industry.

Also, SCDA and SCBiz Magazine are partnering once again to showcase the state’s ag sector, and Certified SC Grown is creating a new campaign rolling out this fall called the Roots Campaign, and effort to create an emotional connection with Millenials and nostalgia to their food.


A native of the Texas Panhandle, Rhonda was born and raised on a cotton farm where she saw cotton farming evolve from ditch irrigation to center pivot irrigation and harvest trailers to modules. After graduating from Texas Tech University, she got her start in radio with KGNC News Talk 710 in Amarillo, Texas.