Robust Domestic Pork Demand

Domestic pork consumption has been strong this past year. Pork Checkoff Vice President of Domestic Marketing Ceci Snyder credits the investment pork producers have made in their own industry…

“The way we measure demand is the same numbers that go into that demand index, its real per capita consumer expenditures, it’s the volume and the value together measured at retail. Through September we are up 4.6% for the year which means people are buying bigger volume as well as paying more. It’s a good year and producers are feeling it.”

While prices have edged higher – Snyder says pork remains a value for consumers…

“We know that the price of one of our main competitors will still be high so the price of pork is a good deal. We will also talk about the versatility of pork though the seasons. We have a story to tell all year long.”

Going into 2014 – Snyder expects positive domestic demand to continue. The new names for pork cuts are part of that success story. Snyder offers one example…

“If you ever go to Outback, they have a porterhouse chop that is new and doing well. The new names on the pork cuts that were unveiled last year are being adopted by retailers and they are slowly adding the new names.”

The names for the pork cuts came after extensive research. As a result – Snyder says values are enhanced for the consumer and the retailer…

“Its beneficial to consumers because the names that had existed are not very helpful and for retailers its about sales.”


A native of the Texas Panhandle, Rhonda was born and raised on a cotton farm where she saw cotton farming evolve from ditch irrigation to center pivot irrigation and harvest trailers to modules. After graduating from Texas Tech University, she got her start in radio with KGNC News Talk 710 in Amarillo, Texas.

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