Retail Dairy Sales Higher During COVID-19 Pandemic

Those sheltering-in-place are apparently buying more milk. The National Milk Producers Federation reports that sales in March were up 43 percent.

Yogurt rose 31 percent, ice cream sales gained 40 percent, and cheese sales also climbed 76 percent, according to NMPF. Butter sales more than doubled during the same period.

“Pre-coronavirus, about half of all dairy sales came from outside the home,” NMPF said in a release. “Even as retail consumers increased dairy buying, sales to restaurants, schools, and cafeterias dropped sharply. That price turbulence led to sharp declines in the USDA’s milk price forecast for 2020.” The organization says that’s a big reason why federal assistance for dairy farms has been so important.