A Minnesota-based distillery has announced a initiative to boost sales of oragnically-sourced liquors.
Prairie Organic Spirits has launched its Spirit of Change Fund that will commit one percent of sales to support the next generation of organic farmers and to help transition more conventional farmland to organic. The company is self-proclaimed as the nation’s leading organic spirits brand. Through the initiative, Prairie Organic is seeking to increase sales of organic spirits to equal five percent of all alcohol category sales.
By achieving the goal, the company claims approximately 8.0 million acres of conventional farmland would be converted to organic and approximately 7.4 million pounds of pesticides would go unused annually.
Organic alcohol sales make up less than one percent of total sales, while organic food and beverage sales are roughly five percent of the U.S. total.
Through the fund, Prairie Organic will provide ten scholarships for interns accepted into the Rodale Institute’s Next Generation Scholarship Program, which provides practical, hands-on organic agriculture knowledge and skills to future organic farmers.