Online Grocery Shopping a New Reality

More consumers are trying online grocery shopping while self-quarantining.

According to the Food Marketing Institute, about 21 percent of Americans have tried online shopping for the first time, eight percent have returned, and 19 percent are continuing to online shop.

Pre-coronavirus, FMI projected that online food and beverage sales would equate to $143 billion by 2025, representing about 18 percent of an expected overall $800 billion in combined online and in-store spending for food and beverages at home.

“Online grocery shopping is a new reality for our retail and wholesale members,” FMI President and CEO Leslie Sarasin said.

Research by FMI suggests that not everyone will continue ordering online at the levels they were during the height of the pandemic, but they are likely to continue using it to some degree.