NPPC Working with Mainstream Media Outlets to Spread Message
With more interest from consumers on how their food is raised, and many restaurants and food suppliers beginning to dictate how animals are raised before committing to purchasing product, National Pork Producers Council is in the middle of a campaign reaching out to major media outlets, not necessarily with a farm audience, to spread their message. NPPC President Elect Randy Spronk:
“As a farmer myself, pigs are treated humanely with high standards for quality. All pork producers are committed to the health and safety of each pig, as well as those working with the pigs every day.”
Spronk speaks to the interest from consumers about how food animals are cared for:
“There is a lot of interest in food issues these days. There are some misconceptions about how animals are treated. I want to reiterate that farm animals today versus fifty years ago live healthier lives. Due to housing technology, heathcare products, and other things, we improve their lives each and every day. As a care taker it is my upmost goal to provide proper housing, nutrition, water and care to every animal every day.”
Sustainability of our food supply has also become a topic of great interest for consumer and Spronk has the results of a 50+ year study:
“We have done a 50 year study of pork production, from 1959 to today. Our carbon foot print has been reduced 35%. Our water footprint has been reduced by 41%. The amount of land that it takes to produce a pound of pork has been reduced by 78%. Those are all good things from an environmental standpoint. The energy and water needed to produce food is becoming more scarce and we need to be more wise in how we use it.”
There have been some questions over the years about animal waste management and Spronk wants consumers to know there have been strikes made in that area as well:
“On my farm it’s a valuable resource. Its used to grow the following years corn and soybeans. Rather than those fertilizers coming from a mine in Canada or some far away country, we use it to grow a corn and bean crop that can be used as feed for the animals.”
This years Midwestern drought and subsequent reduction in corn yields has brought biofuels, cost of feed, cost of meat products to consumers and many other aspects of the food chain into the spotlight. Spronk’s message on rising corn prices is this:
“Our biggest concern would be that it’s a level playing field. That one end user of corn is not subsidized or have more access to the corn than another end user. Let the market place decide. I think some of the bio fuels policies are not allowing that to occur so we want to be very open with society and legislators with that concern.”
These and more are just some of the messages that NPPC is distributing to main stream media to help consumers stay informed where their food comes from.
President Elect of NPPC Randy Spronk.
For more on the NPPC visit their site here.