NPB Study Shows Protein Opportunity in China

A new National Pork Board report says Chinese pork consumption peaked in 2014 and will continue a slow decline as the Chinese population grows to its highest level on record in 2030. Other proteins like chicken, fish, and beef, will become more available as Chinese disposable income increases, which means consumers will diversify their protein consumption.

The report outlines key steps exporters can take before China’s domestic pork production rebounds, which experts predict will happen by 2025.

The new report is titled “Pork 2040: China Market Assessment.” It also looks at the impact African Swine Fever is having on China’s short term and long-term protein needs and how the Chinese pork industry and supply chain will change as a result of the outbreak.

Norman Bessac, NPB’s Vice President of International Marketing, said, “Pork is a critical part of the Chinese diet, with per capita consumption estimated to be nearly 88 pounds per person every year.”