NPB Calls for Pork Industry to Meet Needs of Hispanic Consumers

A new report from the National Pork Board shows ways to capture market share in the biggest growth opportunity for U.S. pork producers. The report, “Time to Tango: Latinos are Pork’s Future,” reveals steps food retailers and packers can take to connect with influential consumers in the Hispanic community.

According to the report, as Hispanic consumers become acculturated in the United States, the link between pork and culture weakens. Often, Hispanic consumers can’t find the cuts they want for traditional dishes in mainstream stores, so they use other proteins or shop at specialty stores that offer the service to deliver the cuts they want. To maintain and increase loyalty among Hispanic consumers, the report outlines key motivators retailers and packers must address: accessibility, authenticity, and health.

The report is the first in a series the National Pork Board will provide in the months ahead to help the food industry better respond to Hispanic consumers’ needs.