Recently, North Carolina’s BB Griffin, co-owner of Woodville Supply and Gin, and Griffin Farming Partnership in Bertie County was named chairman of Cotton Inc. based in Cary. This position is just the next in a natural progression for Griffin:
“I was the President of the NC Cotton Producers Assoc in 2000-01 and I was the President of the Southeast Ginners 2003-04. I have been involved in the producers and ginners side of cotton.”
Griffin credits the late Billy Carter for getting him involved in the cotton industry beyond the farm and gin:
“He decided that I needed to go into Cotton Incorporated and served on that. So he lead me to them. The first time I went through on orientation I was stunned at how much they did.”
And still do.
Cotton Inc. has intensified focus on cotton for apparel explains Griffin:
“We are coming off of a year where they have had great success in a lot of areas. One was the 24 Fashion Show, held in South Beach that featured approximately 1400 different cotton looks. We have budgeted and will have our third 24 Hour Runway show because the social media was outstanding.”
And Griffin explains that the 24-hour fashion show is being followed up with an interesting advertising campaign:
“We are doing the Cotton or Nothing campaign which shows mannequins going on strike and having a flash mob and discarding their clothes that are not made of cotton. We have gotten a lot of social media hits, people wanting to buy just cotton. Those are two big deals for 2014.”
Tomorrow on Today’s Topic we’ll hear more from Bertie County’s BB Griffin, chairman of Cotton Inc. on the ag research side of Cotton Inc.