New USB Chair Talks About Goals in 2020

2020 is a new year for U.S. soybean growers and a new era of leadership at the United Soybean Board. Jim Carroll III of Brinkley, Arkansas, was recently elected as the new Chair of the United Soybean Board. He called it a great honor and is looking forward to keeping the organization pointed in the right direction…

“Oh, it was overwhelming, the board elected me, I just thought that it was so great an honor, and we’re going to start this year off right. We’re going to try to keep working on our priorities from last year and then we’re going to continue some new and exciting things that are coming our way. It’s really been an honor to be with this group the last few years. They’re all volunteers and they bring a work ethic to the board that’s just like they use at home on their land and I’m going to just try to keep them facing forward on what’s coming ahead of us.

Carroll talks about his vision on what’s ahead for the soy checkoff in 2020…

“We’ve got a lot of things in the works, some of it’s in  industrial uses right now. We’re using all of the fire that we can for our U.S.-grown soybeans and manufacturing sustainable tires, and new engine oil, and really looking to use our beans maybe in some asphalt. There are lots of things happening out there that the normal farmer doesn’t get to see or hear.

USB continues to focus on three priority areas for investment, including meal, oil and sustainability. During USB’s December board meeting, the 78 farmer-directors considered market impacts, challenges and opportunities that will affect soybean value. At the helm of the organization for 2020, Carroll outlines personal goals that he hopes to achieve in his new position as chair…

“It all takes a little hard work and I’m excited to work beside these farmers. A lot of them I’ve made friends with over the years, and we’ve got some new staff trying to keep us in line on our oil, meal, and sustainability issues, and I want each of us to sit there and learn more about what we’re doing and work together to make our board and our farming more profitable for the farmers we work for.”

Stay up to date with the latest information from the United Soybean Board Wednesday mornings at 10 a.m. Eastern on RFD-TV, and to learn more visit unitedsoybean.org.