Mary: This is Mary Walden with economist MW, welcoming you to the economic perspective. Today’s program looks at buying groceries on-line. Mike, retail analysts are expecting another double-digit increase in on-line sales for the holiday season this year. This is just another sign of how much more comfortable people have become purchasing items with their computer rather than in-person. There’s even now a push to purchase food this way. Is it succeeding?
Mike: Summary Answer
- On-line food purchasing is increasing
- Surveys show that just over the past two years, the % of people indicating they at least occasionally purchased groceries on-line rose from 16% to 25%
- As might expect, the gains were led by the millennial generation – 42% of them now say they at least occasionally purchase groceries on-line, up from 23% two years ago
- Even the % of on-line food shoppers in their 70s has doubled in the last two years, although today it is still only 10%
- One challenge for supermarkets – getting on-line shoppers to do more impulse buying
- On-line grocery shoppers usually stick to a list – supermarkets are trying to developing technology that will allow them to go past that list!
- I’m MW
Mary: And I’m Mary Walden for N C State Extension.