NC State Ag Economist Dr. Mike Walden – “Buying Groceries On-Line”


Mary:  This is Mary Walden with economist MW, welcoming you to the economic perspective.  Today’s program looks at buying groceries on-line.  Mike, retail analysts are expecting another double-digit increase in on-line sales for the holiday season this year.  This is just another sign of how much more comfortable people have become purchasing items with their computer rather than in-person.   There’s even now a push to purchase food this way.  Is it succeeding?

Mike: Summary Answer

  1. On-line food purchasing is increasing
  2. Surveys show that just over the past two years, the % of people indicating they at least occasionally purchased groceries on-line rose from 16% to 25%
  3. As might expect, the gains were led by the millennial generation – 42% of them now say they at least occasionally purchase groceries on-line, up from 23% two years ago
  4. Even the % of on-line food shoppers in their 70s has doubled in the last two years, although today it is still only 10%
  5. One challenge for supermarkets – getting on-line shoppers to do more impulse buying
  6. On-line grocery shoppers usually stick to a list – supermarkets are trying to developing technology that will allow them to go past that list!
  7. I’m MW

Mary:  And I’m Mary Walden for N C State Extension.