It’s been a tough year on several fronts for the pork industry, and Conley Nelson, President of the National Pork Board expands on some of the issues facing producers across the nation:
“Domestic marketing is probably the area where we spend most of the marketing dollars. We have a new campaign called “Pork. Be Inspired.” It is tailored to the consumer that already enjoys eating pork. The pork industry owns breakfast but we don’t do as well at lunch and dinner. We are trying to get the consumer that really likes to eat pork now to eat 2-3 more meals a month.
It’s critical that the Pork Board really focuses on spending those dollars to benefit the industry. We are doing research on feed ingredients so that we can be more efficient.
We set out to do the carbon foot print study because we thought it was proactive to understand what the foot print of the pork industry is. When the study was done by the University of Arkansas, it came back that the greenhouse gas emissions from the pork industry is about 1/3 of 1%. When you compare all of the gases of this country we are very low.
Today we produce 30 million more pigs than 50 years ago on almost 40% less sows. That is an overall carbon footprint reduction of 35%.
As far as sow housing, as a checkoff we are continuing our research on production practices and how to improve them. We really believe that it’s a n issue best decided by the producer.”
President of the National Pork Board, Conley Nelson.