National Chicken Council — Americans Eating More Chicken
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National Chicken Council has released the results from their annual chicken consumption survey.  Tom Super, VP of communications for the National Chicken Council discusses the results:

“This is a survey that we do every year in conjunction with our marketing seminar. We found out this year that chicken consumption is up 17% in the US and that the reason is health, nutrition and taste.”

Super says with two of the three major proteins experiencing double-digit inflation, he was surprised at what the survey revealed as the reason for the uptick in consumption:

“With the tight supplies in cattle and hog herds, with the accompanying price increases, its not surprising to see an increase in chicken. What is surprising to me was that cost was the #3 reason.”

Not too many years ago, poultry in cold storage was pushing prices down.  With an uptick in consumption and a few other reasons, Super says that backstock is slowly being eroded:

“Our year to year average in production increase is about 4%. Right now we are just under 2%. The main reason is the high price of corn and the drought in 2012. In addition, all of the corn that is going into ethanol. Our breeding flocks and our grandparent flocks in the broiler industry are slowly being rebuilt, so we are not able to get back up to that 4% range just yet.”

So, what is the annual average poultry consumption per American?:

“Right now the average American consumers 83 pounds of chicken this year.”

VP of communications for the National Chicken Council,  Tom Super.

 

 


A native of the Texas Panhandle, Rhonda was born and raised on a cotton farm where she saw cotton farming evolve from ditch irrigation to center pivot irrigation and harvest trailers to modules. After graduating from Texas Tech University, she got her start in radio with KGNC News Talk 710 in Amarillo, Texas.

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