National Ag Day Symbolized Importance of Agriculture in Today

The 40th National Agriculture Day is Tuesday, March 19th. U.S. Farmers & Ranchers Alliance Chairman Bob Stallman says National Ag Day is a day to celebrate America’s farmers and ranchers – and the important role agriculture plays in society today. He says it’s a very important celebration – especially when so many consumers today are far removed from agriculture. Stallman says USFRA is encouraging farmers and ranchers across the country to use National Ag Day as a springboard to share their stories and answer consumer questions…

“Specifically we are going to spend some time in Washington presenting some information about what we consider to be the new language of food to interested government officials and other participants in the National Ag Day Celebration. We will be holding a briefing on Capitol Hill Tuesday March 19th from 9:30am to 11am. We are inviting congressional staff to attend. The whole purpose is to talk about what our research has shown that consumers want to know about ag; how they want to relate and communicate. We will also have one of our ‘Faces of Farming and Ranching’ winners to really bring a direct farmers perspective to the event.”
 

Consumers today are concerned with where their food comes from and the future of food. Stallman says it’s important for farmers and ranchers to actively participate in that conversation…
 

“That includes talking about the new technologies we have and an emphasis on sustainability. Also talking about the new next generation of farmers and ranchers that are coming on board, and in many cases they are much better prepared to deal with consumers, they are much more open and transparent. It’s very important that we move forward and talk about things that will relate to consumers as farmers and ranchers.”
 

USFRA Chairman Bob Stallman.


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