Pork Checkoff Working with Medical Institutions

The Pork Checkoff’s Operation Main Street is now taking the pork industry’s message to another influential audience. National Pork Board director of producer services Ernie Barnes says medical professionals are now hearing from pig farmers…

“Most recently, we’ve been reaching out to nurse practitioners.  Matter of fact, back in March, Meagan Snure presented of veterinary in Illinois presented to the Society of Advanced Practice Nursing in Springfield, Illinois, to about 35 nurses.  And we’re finding out, that, as you know, many doctors and nurses help people nutritionally, so in addition to the dieticians and the vet schools that we’ve reached out to in previous years we’re finding nurse practitioners want to hear about Operation  Main Street and what the pork industry is doing.  So, it’s been a good avenue for us and more and more of our speakers are enjoying speaking to them.”

Barnes says medical professionals seem to have an impact on what people eat…

“They’re encouraging peopled to improve their diet, and it’s one more high level, high end audience that are thought leaders, and they’re sharing with consumers on a daily basis what they should eat, how they should take care of themselves, and it’s just one more avenue for us to reach out.  And our speakers…our pork producer speakers are always telling us to give them a tougher audience,  give us some more of those thought leaders that we can speak to.”

Operation Main Street will also meet with the Association of Grocer Retailers this month. Barnes says the Pork Checkoff is expanding beyond the traditional civic groups that it started with the Operation Main Street program.

For more information, producers can contact the Pork Checkoff Service Center. Go to Pork-dot org or call 800-456-PORK.