Hams Across America: A Pork Checkoff Success

 

Pork producers pay-it-forward within their community, especially during the holiday season. The Pork Checkoff celebrated that with its ‘Hams Across America’ campaign. Pork Checkoff public relations director Claire Masker says pig farmers typically ‘give back’ with donations of ham and other pork products…

“Some of it was just through producers putting hams at their neighbor’s doors, and some of it giving back to food pantries, to their local fire and police departments.  It was just great to be able to showcase what we already knew what producers were doing, to showcase that through social media, through realpigfarming.”

The Pork Checkoff asked farmers to share their stories using the Hams Across America or Real Pig Farming hashtag…

“We shared stories almost every day from Giving Tuesday and Christmas Eve of producers giving back, and that totaled almost 32,000 hams and other pork products.  Companies like Iowa Select Farms, or producers like The Greenways up in South Dakota, just giving back to their local communities or paying it forward with the gift of ham and pork products.”

The Hams Across America campaign is all about telling agriculture’s story…

“You know, producers don’t’ always want to tell that story. If you grew up on a farm it’s just something that you always do, you always knew that you gave back to your community.  But, in today’s age where people are more and more removed from the farm, sometimes we have to tell those stories and share that with the community so that we can continue to build consumer trust, and good will for all the good things that pork producers do across the country.”

For more information, producers can contact the Pork Checkoff Service Center. Go to Pork-dot org or call 800-456-PORK.


A native of the Texas Panhandle, Rhonda was born and raised on a cotton farm where she saw cotton farming evolve from ditch irrigation to center pivot irrigation and harvest trailers to modules. After graduating from Texas Tech University, she got her start in radio with KGNC News Talk 710 in Amarillo, Texas.

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