A new report from CoBank’s Knowledge Exchange indicates that consumer behavior will be different for the next 12 to 18 months than it was before COVID-19 and suggests that the dairy supply chain will need to adjust to the changing demands.
“The dairy industry is coping with some new realities, largely driven by the decrease in foodservice demand and restaurant sales,” says Tanner Ehmke, manager of CoBank’s Knowledge Exchange. “The challenges for dairy supply chains will be adapting to focus on meeting the demand trends based on evolving consumer behavior as we navigate through an uneven reopening.”
Consumers increased their purchases of products that had fallen out of favor in recent years. For example, processed cheese sales increased by 20 percent during the eight weeks ending on May 31. White milk sales gained more than 10 percent during the same period.