The Canadian government wants food labeling changes for “Product of Canada” and “Made in Canada” label claims in an effort to improve information available to consumers.
Marie-Claude Bibeau, Canada’s Minister of Agriculture and Agri-Food, said the recommendations are based on a recent survey of Canada’s food industry, led by Agriculture and Agri-Food Canada. Amending the guidelines would support the Government of Canada’s $25 million “Buy Canadian” campaign.
The current voluntary guidelines for “Product of Canada” and “Made in Canada” labeling claims came into force in December 2008, following consultations with industry and consumers. The guidelines promote compliance with the Food and Drug Act and Safe Food for Canadians Act, which prohibit false and misleading claims.