Building Demand for Pork Overseas

 

Exports are extremely important for the U.S. pork industry. Mike Skahill serves on the National Pork Board trade committee and the U.S. Meat Export Federation pork committee. Skahill says work is underway to promote U.S. pork sales overseas…

“International markets, the activities that we’re doing in the way of marketing is working with retailers in foreign countries, working with processors; people that take our product an further process it into hams and into sausages, and key food services in overseas markets, as well.

“Again, telling the story; US pork is safe, it’s wholesome, good value, and it tastes great.” 

2016 was a strong year for U.S. pork exports. Skahill says that momentum is continuing this year…

“We’re looking for another really good year in exports from the National Pork Board.   Today we export, as an industry, one out of every four pigs, about, somewhere between 25 and 30% of our total production.  Exports are key, and exports are very important to our industry.”   

Skahill is the vice president of global affairs for Smithfield Foods.

 


A native of the Texas Panhandle, Rhonda was born and raised on a cotton farm where she saw cotton farming evolve from ditch irrigation to center pivot irrigation and harvest trailers to modules. After graduating from Texas Tech University, she got her start in radio with KGNC News Talk 710 in Amarillo, Texas.

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