Lee Brother Your Holiday Campaign Part of Year-Long Effort to Highlight Certified SC Grown Produce and Products
Columbia, SC – Today the South Carolina Department of Agriculture announced that it will again join forces with Certified South Carolina celebrity chefs and best-selling cookbook authors, Matt Lee and Ted Lee, to promote locally-grown produce and products with the Lee Brother Your Holiday promotion. South Carolinians will have the opportunity to submit their favorite, original holiday recipes showcasing at least one Certified SC Grown ingredient for a chance to have their recipes printed and displayed in grocery stores across the state, and the ultimate prize, meeting the Lee Bros. and sharing trade secrets and kitchen stories as they prepare the winning dishes together.
Based on the success of the Lee Brother Your Supper promotion this summer, the Lee Bros. and Certified South Carolina decided to continue their partnership and launch a holiday campaign that focuses more on consumer engagement and celebrates South Carolina’s holiday recipe traditions.
“We are pleased to continue working with The Lee Bros. as we further our mission of increasing agricultural commerce by building awareness for eating and buying local in South Carolina,” said Hugh Weathers South Carolina Commissioner of Agriculture. “The Lee Brother Your Holiday campaign represents the best part of southern holidays, the tradition of family recipes. “
South Carolina cooks can submit one recipe per day online at: www.facebook.com/LeeBrotherYourHoliday now through November 30, 2011, by following the prompts to the Lee Brother Your Holiday Facebook tab titled “Enter Contest.” Any original holiday recipe incorporating at least one Certified SC Grown item will qualify.
The Lee Bros. will review all submissions and select the top five finalists from each of the following categories: entrees, sides, appetizers, desserts and baked goods. These 25 finalists will have their recipes featured on printed recipe cards that will be available in participating grocery stores across the state. Five grand prize winners, one from each category, and their guests will also be invited to the South Carolina Department of Agriculture’s State Farmers Market Exhibition Kitchen in West Columbia, SC, where the Lee Brothers will prepare and serve all of the grand prize-winning recipes.
“Food is a major part of what makes the holidays memorable, special and comforting,” said Matt Lee. “Whether it’s your grandmother’s oyster stuffing or your fresh spin on sweet potatoes, we’re hoping people will visit the Facebook page and enter their favorite recipes – the ones that leave uncles in awe and cousins envious after the dishes have been cleared,” Ted Lee added.
For full contest rules and to submit recipe entries visit www.facebook.com/LeeBrotherYourHoliday. In the time it takes to boil water, you can fill out and submit your recipe. For more information about the Certified South Carolina program visit www.certifiedscgrown.com.
About Certified South Carolina
As a key mission strategy, SCDA’s Certified South Carolina program is an exciting cooperative effort among producers, processors, wholesalers, retailers and the SCDA, to brand and promote SC produce and products. The program is based on the idea that when presented with the option, South Carolinians will buy local because- Nothing’s Fresher, Nothing’s Finer than South Carolina products and produce. Additional information about the SCDA and its branding programs, including a Certified SC Grown directory, may be found online at www.agriculture.sc.gov and www.certifiedscgrown.com.