Pork Checkoff's Goal is to Get More Pork on More Plates More Often

The Pork Checkoff is educating retailers about proper merchandising of pork in the meatcase. Pork Checkoff Assistant Vice President of Channel Marketing Jarrod Sutton says consumer research is also part of this effort.  Sutton says the Checkoff is  digging a bit deeper here moving into 2010, they’re actually conducting some in depth consumer research.   It’s really more about shopping, they'’re trying to find out more from the shoppers, from consumers directly, how they’re shopping that meat case, what they’re looking for, more importantly what things influence what items they’re going to purchase.  It’s another step in helping the Checkoff get pork on the mental menu but also onto the shopping list prior to shoppers entering the destination or store of their choice.

Sutton says consumer research helps retailers move more product.  They really feel strongly in the potential for growing the volume for pork, it’s again another opportunity to further strengthen pork's image and strengthen pork's acceptance with consumers, and pork's image and move more towards the scientific marketing strategies behind ensuring the optimum merchandising opportunities for pork at the retail meat case.

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